Welcome to Bruce & Walker

Welcome to Bruce & Walker.  You are now looking at some very rare products.  Something that is truly "Made in Great Britain".  All our fishing rods are designed by us, the blanks are rolled by us, and then finished into rods, by us. 

Based in the village of Upwood, Cambridgeshire, Bruce & Walker have been making fishing rods since 1959. Prior to that, we were known as B James & Son, which was Mr Bruce's father's company, making split cane rods. We continue to make everything ourselves, selecting the best raw carbons available, making our own blanks and rods. We can custom build your rod to your own, personal specification - which is why we are unique today in the British Isles.

We do hope you find our website easy to follow, friendly and helpful. If you  prefer to speak to someone, then please be in touch.  We always look forward to hearing from you.