Customise Options

In this quantity driven, mass production age, it’s nice to know that the individual still matters. You can have something different, something unique, a "one off".

We hope this section will show you a little of what is possible, and inspire you to have something entirely different and unique. If there is anything you would like that is not covered by this document, please be in touch and ask. We like a challenge!

Personalisation

If you would like your name on your rod, or your company name/logo on your own range of rods; an inscription for a retiring colleague perhaps; or a significant date hand written on your rod – this is all possible. Please allow about 4 days to complete the work.

Name on rod

 £25.00 plus packing + return carriage
Initials on rod £10.00 plus packing + return carriage
Date on rod £10.00 plus packing + return carriage
Message or inscription on rod £25.00 plus packing + return carriage

We can also copy and place a company logo or symbol on a rod, such as a country flag. You might prefer a transfer made for you, rather than having it hand written on the rod. That is also something we can offer.
One off symbol/logo/transfer: £49.99 (plus packing + return carriage)

Custom Finished Rods

An increasing number of owners find that they like the action of one particular Bruce & Walker rod, but would prefer to have it finished differently. There are varying extents to which a blank can be finished, and the cost is managed accordingly. Here are some of the options available.

Colour of Rod

We have a wide variety of in house colours, but we can always obtain your own specific colour, if you wish, for a very reasonable addition of £25.00 per tin. We are always happy to prepare a sample of the finished colour with your chosen whipping thread, before you make a final decision. Our in house colours are:

 

Gloss Only Matt Only Matt or Gloss
Gold Mahogony Black
Ruby Red Antracite Gray Pale Green
Sky Blue Burgundy Reed Green
Magenta Dark Olive Britsh Racing Green
Pastel Blue   Royal Blue

Cork Handles

The quality of the cork raw material varies from year to year. Cork is an organic crop, and so you can have good years and bad years. What might be classed as a Super Plus Quality Grade last year, might not be as good in quality as this year’s Super Plus Quality Grade crop. And this is something that no one has any control over whatsoever. It’s in the hands of Nature and the climate.

We are in direct liaison with the cork tree growers of Portugal for our cork handles. We work very closely with them to get the very finest quality cork and to buy at the right time, in the early part of the season, when the best of the crop is harvested.

Cork is graded by quality and available in several Quality Grades. We use only three Grades: Flor Grade, Super Plus Grade and Super Grade. Flor Grade is the highest quality that we provide, and it is beautiful to behold, but it is also three times the cost of the next nearest Grade. Super Plus Grade is the next quality rating, and then Super Grade. There are many other Grades below Super Grade, but we don’t use them.

Rings

Some Bruce & Walker owners prefer to have specific rings on their rods. Many owners like SIC rings – indeed, more and more fishermen are going this way. Although each rod will be individually priced for SIC rings, to give you an idea of cost, a full set of SIC rings for a 15’ salmon rod is an additional £129.00. If you prefer just the butt and tip rings only, in SIC, that is an additional £28.00.

Whipping Thread

Once you have decided upon the colour of your rod, your next major consideration is the colour of the whippings. Do you want matching whipping, or a contrast to the colour of the rod? Would you like silver or gold tipping on every whipping, or just on the ends of the joints and around the transfer? In terms of cost, we have a wide variety of whipping threads in house, so if you choose one of those, there is no extra cost at all. If you choose something we don’t have in house, we will always try and obtain that for you, but there will be an additional cost of £15.00 for the spool.

Hand tipping in silver, gold, or a contrasting colour to the main whipping thread, is all done by hand without machinery, and as such, is time consuming and a learned skill. Tipping on every whipping: average cost for three piece 14’ salmon rod is £70.00. Tipping on end of joints and transfer only is £25.00

To show you an example of what is possible, if you let your imagination run free, this rod was finished in Magenta Pink, with matching whipping and silver hand tipping on each whipping – it even had a pink carbon insert on the reel fitting to match. I think you’ll agree, it is rather special!

Reel Fittings

We have a good choice of options when it comes to reel fittings, with matching or contrasting carbon woven spacers. They are available in pewter, black, and Champagne gold. For Spinning rods you can have a reel for fixed spool or multiplier reels, uplocking or downlocking. We also receive a few requests for a Strußle fitting. We are happy to fit these to the rods, but supply of the reel fittings is sometimes sporadic, so please bear this in mind. Quite a few owners of Norway rods, like our own fittings on their Norways, rather than the standard Fuji fitting, either with or without a matching end cap and button.

End Caps

It is possible to have a matching or contrasting end cap to compliment your reel fitting, or you can have a normal rounded cork end. The picture below shows a natural cork end, Champagne Gold end cap, Black end cap, Pewter end cap, with black buttons.

Prices for fittings and end caps.

Screw winch fitting ( Champagne Gold, Black or Pewter) are automatically fitted to the Powerlite rods, but are an additional extra on a Norway rod, if preferred; additional £44.00. End caps are automatically fitted to the Powerlite rods, but are an additional extra on a Norway rod, if preferred, additional £11.00.