Hand-built in the Scottish Borders since the 1950s.
See Our RodsA family-run manufacturer specialising in high-quality traditional Scottish-built fishing rods, hand-crafted in the Scottish Borders.
Call 01450 390308 or email enquiries@bruceandwalker.co.uk
Bruce & Walker is a family business. It began in the 1950s as B James & Son, with Mr Jim Bruce and Mr Ken Walker.
In 1983 Ken's daughter, Kay, and son-in-law, Brian Potter, joined the family business. Both keen fishers themselves, Kay had been raised with a fishing rod in one hand and a 12 bore in the other. Brian and Kay married, and Brian learnt every stage of hand-making fishing rods under the tutelage of both Jim and Ken.
The fourth generation to steer Bruce & Walker fishing rods is current owner Neil Fox, continuing the tradition — Bruce & Walker rods are still designed by us, and made by us, entirely in Great Britain.
We use the highest quality components — Top Flor grade cork, premium proprietary carbon layups, and componentry selected to last a lifetime or longer, as Bruce & Walker rods often do.
We take quality control seriously. Our manufacturing process includes multiple quality checks at every stage of build.
We can incorporate your ideas into an heirloom design — custom colours, materials, and personal touches, built to order.
Keeping the traditions alive, whilst ensuring future generations can enjoy the thrill of angling as anglers have for generations.
We take repairs seriously, and maintain many original components. Because we have the original tooling, in many cases we can also build Legacy rods.
Every rod designed by us, built by us, entirely in Great Britain — from our workshop in the Scottish Borders.
Our factory is located in Hawick, in the bonnie Scottish Borders. We love our customers, so feel free to book a visit during normal business hours.
Bruce and Walker
17C Commercial Road, Hawick TD9 7AQ, UK
01450 390308
enquiries@bruceandwalker.co.uk
Hours: By appointment
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Looking for a rod? See our full range and current pricing. Interested in a manufacturing partnership? Visit Bruce & Walker N. America.
Bruce & Walker
Commercial Road, Hawick TD9 7AQ, UK
Phone: 01450 390308
Email: enquiries@bruceandwalker.co.uk
Hours: By appointment
We love our customers, so feel free to visit during normal business hours.