Try it on the water. Buy it with confidence.

Bruce & Walker rods have been built by hand in Britain since 1959, now in our Hawick workshop. Buying through your local rep gets you more than buying online.

Why buy through a rep

Try before you buy

Cast the rep's demo rod on your own water before you spend a penny.

Free UK postage

Orders through a rep are posted free. Direct website orders pay £21.99 per rod.

Faster repairs

Your rep is your local repair point, and rep customers' repairs go to the front of the queue.

The rod price is the same everywhere, for everyone. No haggling, no discount codes, no small print.

How to order

  1. Choose your rod in our online shop, or ask your rep to help you pick one.
  2. If you scanned your rep's card, they're linked to your order automatically. You'll see their name at checkout, with free postage.
  3. Pay securely by card, Apple Pay or Google Pay through Square. Your rod is built to order in Hawick and posted to you.

More details

Who makes the rods?

Bruce & Walker has made fishing rods since 1959. We roll, cure and finish every blank ourselves in our Hawick workshop in the Scottish Borders, using advanced composites developed for aerospace and space applications. Blank, carbon, finish: built once, fished for life.

What does the demo rod cost me?

Nothing. Ask your rep to lend you their demo rod for a session. If you like it, order your own through them.

What if my rod breaks?

Take it to your rep. They'll arrange a replacement while yours comes back to Hawick to be repaired. We also repair other makes, including Hardy, Greys, Guideline and Loomis.

How long does it take?

Each rod is built to order. We'll confirm the timing when you order and let you know when it ships.

Prices and VAT

Prices on the website are shown before VAT. UK VAT at 20% is added at checkout. Overseas orders are quoted by email. All shipments are declared at full value. Import taxes are paid by the customer on delivery.

Could I become a rep?

If you fish our rods and love talking about them, we'd like to hear from you. Reps sell to anglers they know, at the same fixed price, and earn on every rod they sell. There's no stock to buy and nothing to pay to join. Get in touch.

Questions? Call 01450 390308 or email enquiries@bruceandwalker.co.uk.